and many more...
Frequently asked questions about
new business testing for large companies
What is the value of your testing approach
for launching new offers for large companies?
In a few weeks, through our test methods based on scientific comparative acquisition techniques on major platforms (Facebook, Google, Linkedin), we measure the real interest for a new offer on a wide variety of targets.
We allow a project to be tested with reduced means, within short deadlines, by collecting reliable data that will make it possible to guide the operational and strategic choices of the project.
How are the tests of new projects carried out
for large companies?
4 complementing options:
• | Study of expectations via the administration of highly targeted questionnaires via social networks (Facebook Ads, Google Ads, Linkedin Ads) |
• | Co-design of an offer through the distribution of a short questionnaire so that potential customers are given the opportunity to choose the characteristics of an offer |
• | Pre-launch of an offer with the "waiting list" of potential customers with comparative analysis of each marketing element tested (area, product, characteristic, packaging, message, target, image, etc.) to determine a ranking |
• | Launch of an offer with comparative analysis of each marketing element tested (area, product, characteristic, packaging, message, target, image, ...) to determine a ranking |
You can test your idea, regardless of whether it exists or is just at the concept stage.
What can I test with this method?
Every element of marketing :
• | Country |
• | Product |
• | Characteristics |
• | Packaging |
• | Message |
• | Target |
• | Image |
Do I have to use my company's brand for testing?
As we know this may be a sensitive issue for you, there are 2 options :
• | Test with your brand with a co-design or study approach |
• | Test with a test brand (which we can design for you) to conduct |
You can test your idea, regardless of whether it exists or is just at the concept stage.
What will I gain after the tests?
At the end of the tests, you will benefit from a precise, quantified and annotated study on:
• | The most effective scenarios |
• | Most relevant country |
• | Most receptive target |
• | Most effective marketing message |
• | Recommendations for next steps to keep moving forward in your testing process |
Experienced with more than 150 tests on our records,
our experts will guide you on the next steps.
Strategy & execution, at each step
Idea
Customers' insights
& Business opportunities evaluation
• Better understand the deep motivations of a target audience
• Evaluate business idea potential
• Audience Message fit finder
Let’s spread the word within your company
We offer you a 1h30 training on test and growth methods to get your team on board!
Proper acculturation to new test methods is a key success factor in bringing your stakeholders together.
Growth with purpose
Marketing is a question of respect, more than ever :
• Respect for society
• Respect for decency
• Respect for privacy
• Respect for people's free will
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